MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

Editorial:
EDITORIAL PEARSON
Edición:
Materia:
Gerencia - Marketing
ISBN:
978-981-06-8797-7
Encuadernación:
Tapa blanda

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.